Sunday, 8 January 2012

Green Marketing Scam Exposed

Check out the following link and you may wonder how certification can be made more independent from the industry and be trusted by the market. There must have been some weakness in the SFI concept for this to happen; possiblly some weak third party certification or another weak link?

http://forestethics.org/sustainable-forestry-initiative-certified-greenwash-report-press-release
"According to the non profit Forest Ethics, a report uncovers the Sustainable Forestry Initiative’s (SFI) industry-sponsored greenwashing to market wood and paper products. Titled SFI: Certified Greenwash, the report proves that supposed eco-label SFI primarily serves the interests of the timber, paper, and forest products industries. Its centerpiece is a two-page infographic depicting the web of influence through which industry dominates SFI".

Report link: http://forestethics.org/downloads/SFI-Certified-Greenwash_Report_ForestEthics.pdf

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